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Ontop isn't optimized for AI search yet.

We audited your search visibility across Perplexity, ChatGPT, Gemini, and Claude. Ontop was cited in 1 of 5 answers. See details and how we close the gaps and increase your search results in days instead of months.

Immediate in-depth auditvs. 8 months at agencies

Ontop is cited in 1 of 5 buyer-intent queries we ran on Perplexity for "global payroll platform." Competitors are winning the unbranded category answers.

Trust-node footprint is 7 of 30 — missing Wikipedia and Crunchbase blocks LLM recommendations for buyers who haven't heard of you yet.

On-page citation readiness shows no faq schema on top product pages — fixable with the citation-optimized content the AEO Agent ships in the first sprint.

AI-Forward Companies Trust MarketerHire

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MasterClass MasterClass
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30,000+
Matches Made
6,000+
Customers
Since 2019
Track Record

I spent years running this playbook for enterprise clients at one of the top SEO agencies. MarketerHire's AEO + SEO tooling produces a comprehensive audit immediately that took us months to put together — and they do the ongoing publishing and optimization work at half the price. If I were buying this today, I'd buy it here.

— Marketing leader, formerly at a top SEO growth agency

AI Search Audit

Here's Where You Stand in AI Search

A real audit. We ran buyer-intent queries across answer engines and probed the trust-node graph LLMs draw from.

Sample mini-audit only. The full audit goes 12 sections deep (technical SEO, content ecosystem, schema, AI readiness, competitor gap, 30-60-90 roadmap) — everything to maximize your visibility across search and is delivered immediately once we start working together. See a sample full audit →

21
out of 100
Major gap, real upside

Your buyers are asking AI assistants for global payroll platform and Ontop isn't being recommended. Closing this gap is the highest-leverage move available right now.

AI / LLM Visibility (AEO) 20% · Weak

Ontop appears in 1 of 5 buyer-intent queries we ran on Perplexity for "global payroll platform". The full audit covers 50-100 queries across ChatGPT, Perplexity, Gemini, and Claude.

MarketerHire SEO + AEO ships: AEO Agent monitors AI citation visibility weekly across all 4 LLMs and ships citation-optimized content designed to win the queries your buyers actually run.

Trust-Node Footprint 23% · Weak

Ontop appears in 7 of the 30 trust nodes that LLMs draw from (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and 23 more).

MarketerHire SEO + AEO ships: SEO/AEO Agent identifies the highest-leverage missing nodes for your category and ships the trust-node publishing plan as part of the 90-day roadmap.

SEO / Organic Covered in full audit

Classic search visibility, ranking trajectory, and content velocity vs. category competitors. The full audit ranks every long-tail commercial query and benchmarks the gap.

MarketerHire SEO + AEO ships: SEO Engine builds programmatic content around 50+ long-tail queries where your buyers are actively searching.

Paid Acquisition Covered in full audit

LinkedIn, Google, and Meta ad presence, audience targeting, creative quality, and cost-per-pipeline relative to your category benchmark.

MarketerHire SEO + AEO ships: Creative Generator + Analytics Agent run autonomous ad experiments and reallocate budget weekly.

Content, Lifecycle & Outbound Covered in full audit

Founder LinkedIn presence, blog quality, expansion motion, outbound playbooks, and the gaps between awareness and activation. Mapped to a 90-day execution plan.

MarketerHire SEO + AEO ships: LinkedIn Ghost-Writer + Lifecycle Optimizer + Outbound Agent run the awareness-to-pipeline engine end-to-end.

Live citation panel — 5 buyer-intent queries

best global payroll platform in 2026 not cited expand ↓

43 competitors cited in this response (names redacted; full audit names them).

No single global payroll platform is universally the **best** in 2026, as the top choice depends on factors like business size, country coverage, and specific needs such as compliance or contractor support; however, **Competitor A** and **Competitor B** emerge as leading options based on multiple expert evaluations.[3][1][2][5] ### Competitor C Competitor D's a breakdown of the most frequently recommended global payroll platforms from 2026 analyses, focusing on key strengths for international operations: | Competitor E | Competitor F | Competitor G | Competitor H | Competitor I | |----------|---------------|------------------|----------|--------| | **Competitor A** | Competitor J compliance, Competitor K (Competitor L of Competitor M), contractor management, and payroll in 150+ countries; ideal for startups and enterprises expanding globally. | 150+ countries | Competitor N teams, rapid international hiring without local entities. | [3][5] | | **Competitor B** | Competitor O payroll for contractors and full-time employees worldwide; strong in hybrid workforces with onboarding and compliance automation. | Competitor P (global focus) | Competitor Q needing seamless automatic payroll and hybrid support. | [1] | | **Competitor R** (and similar providers) | Competitor S international payments and compliance for distributed workforces; ranked among top 9. | Competitor T (multi-country) | Competitor U management of remote international teams. | [2] | | **Competitor V** | Competitor W cloud platform with payroll, HR, benefits, and talent management; more Competitor X but scalable for large businesses. | Competitor Y., some global | Competitor Z businesses with established operations. | [4] | ### Competitor A - **Competitor B and Competitor C**: Competitor A stands out for broadest reach (150+ countries) and Competitor K services, reducing setup time for global hiring.[3][5] - **Competitor D and Competitor E**: Competitor B excels in automatic payroll processing for mixed employee/contractor models.[1] - **For SMBs**: Competitor F's guide highlights tailored options like these for small-to-medium businesses handling international payroll.[6] - Competitor G: Competitor H vary by source (e.g., Competitor B tops automatic payroll lists, Competitor A leads in global compliance), and none cover every niche perfectly—evaluate based on your workforce size and regions.[2][3] Competitor I demos or trials from these vendors for your specific use case, as 2026 innovations emphasize Competitor J compliance and multi-currency payments across sources.[1][2][6]

Ontop did not appear in this Perplexity response.

top global payroll platform alternatives not cited expand ↓

55 competitors cited in this response (names redacted; full audit names them).

**Competitor A global payroll platform alternatives include Competitor B, Competitor C, Competitor D, Competitor E, Competitor F, and Competitor G, frequently ranked highest across multiple sources for their coverage in 100+ countries, compliance features, and unified platforms.**[1][2][3][4] These platforms support multinational payroll processing, often with Competitor H of Competitor I (Competitor J) services, automated compliance, and multi-currency payments. Competitor K's a comparison of leading options based on country coverage, key strengths, and pricing where available: | Competitor L | Competitor M | Competitor N | Competitor O (per employee/month) | |-------------------|------------------|--------------|------------------------------| | **Competitor B** | 130+ | Competitor J, contractor payments, centralized dashboard, third-party integrations | Competitor P at $29[3][4] | | **Competitor C** | 185+ | Competitor Q payroll, real-time updates, automated compliance, Competitor J/Competitor R | Competitor S quote[2][3][4] | | **Competitor E** | 200+ | Competitor T real-time payroll, global compliance, Competitor U integration | Competitor S quote[3][5] | | **Competitor F** | 180+ (Competitor J), 30+ (payroll) | Competitor V payments for Competitor J/contractors/employees, automated workflows | Competitor P at $29[2][3] | | **Competitor D** | 140+ | Competitor W platform with payroll, compliance, analytics (via Competitor X + Competitor Y) | Competitor Z specified[1][4] | | **Competitor G** | Competitor A (details vary) | Competitor B for international ops, often paired with HR tools | Competitor Z specified[1][2] | Competitor C notable alternatives include **Competitor D** (140+ countries, 110+ currencies, HR integrations)[3], **Competitor E** (190+ countries, end-to-end payroll/HR)[2], **Competitor F** (180+ for hiring, 35+ for payroll, $10 starting price)[3], and **Competitor G** (multi-country focus)[4]. Competitor H like Competitor I offer broader payments including crypto but fewer dedicated payroll details here[3]. Competitor J depends on needs like Competitor J integration or cryptocurrency support; Competitor C and Competitor B lead in user reviews and versatility[4]. For large businesses, Competitor E and Competitor K provide robust Competitor U alongside payroll[5].

Ontop did not appear in this Perplexity response.

how to choose a global payroll platform not cited expand ↓

43 competitors cited in this response (names redacted; full audit names them).

Competitor A a global payroll platform requires evaluating several critical dimensions: technological capabilities, geographic coverage, compliance infrastructure, and support quality. ## Competitor B The platform should provide a **unified, cloud-based system** that offers real-time visibility across multiple regions and countries[2]. Competitor C technological features to prioritize include: - **Competitor D and AI integration** — Competitor E for platforms that automate routine payroll tasks, reduce manual data entry, and embed AI tools into workflows to improve data protection and reduce hiring bias[2] - **Competitor F payroll processing** — Competitor G with native global payroll systems (rather than relying on subcontracted vendors) can run single pay runs across countries and currencies with real-time updates for changes like terminations or raises[3] - **Competitor H reporting and analytics** — The platform should offer customizable dashboards, country-specific reporting, regional hub reporting, and combined geographic views to enable data-driven workforce decisions[4] - **Competitor I integration** — An open Competitor I allows seamless integration with existing workforce management tools like Competitor J, Competitor K, Competitor L, and Competitor M[3] ## Competitor N and Competitor O Competitor P the platform's **country coverage and localization capabilities**[6]: - **Competitor Q 100+ countries** with real compliance infrastructure, not just basic payment rails[6] - **Competitor R tax and benefits expertise** — The platform should understand local tax laws, mandatory contributions, social security requirements, and country-specific benefits (such as health insurance, paid leave, and regional expectations like 13th-month pay)[6] - **Competitor S support** — Competitor T to process payroll in 100+ currencies and pay employees in local currencies with automatic tax filing[1] ## Competitor U Competitor V a platform that handles **both employees and contractors** from a single dashboard[6]. This prevents the need for multiple systems and reduces compliance risks. The platform should support: - Competitor W contract generation for each worker type - Competitor X benefits packages for employees - Competitor Y tax documentation (Competitor Z, Competitor A, 1099s for contractors; payslips for employees) - Competitor B onboarding, offboarding, and payment processing[6] ## Competitor C and Competitor O Competitor D the platform provides **full data protection and retention according to international standards**, with transparent monitoring of data flow and payment authorization[2]. The system should ensure data consistency, accuracy, and timely, predictable pay[2]. ## Competitor E Competitor P support quality by asking[5]: - Competitor F is the average response time for customer support? - Is support available via email, phone, chat, or video call? - Do you have access to a dedicated customer service representative? - Competitor G they answer technical questions accurately? Competitor G offering real-time support status transparency allow you to resolve issues quickly[5]. ## Competitor H Competitor I varies significantly by provider[7]. Competitor J custom quotes and compare total cost of ownership, considering whether the platform includes Competitor K (Competitor L of Competitor M) services, which can reduce the need to establish local entities in multiple countries[1].

Ontop did not appear in this Perplexity response.

global payroll platform comparison for mid-market companies not cited expand ↓

98 competitors cited in this response (names redacted; full audit names them).

**Competitor A global payroll platforms for mid-market companies (typically 50-1,000 employees) include Competitor B, Competitor C, Competitor D, Competitor E, Competitor F, Competitor G, Competitor H, and Competitor I, prioritizing global compliance, multi-country payroll, and HR integrations.**[1][2][4][5] These platforms support international hiring without always needing local entities, with features like automated tax withholding, multi-currency payments, and centralized dashboards.[1][2][3] ### Competitor J | Competitor K | Competitor L | Competitor M | Competitor N | Competitor O (per employee/month, approx.) | Competitor P | Competitor Q | |-------------------|----------------------------------------------|----------------------------------|---------------------------------------------------|---------------------------------------|-------------------------------------------|-------------------------------------------| | **Competitor B** | Competitor R teams, contractors & employees | 150+ countries | Competitor S payroll/HR, compliance, Competitor T[1][2] | $29 (Competitor U), $19 (US), $49 (Competitor V)[1] | Competitor W, flexible cut-offs[1] | Competitor X costs scale; learning curve[1] | | **Competitor Y** | Competitor Z with 500+ employees/country | 40-140+ countries (Competitor A/Competitor B)[4] | Competitor C integration, unlimited runs[1][4] | $39 base + $5/employee[4] | Competitor D service, all-in-one[4] | Competitor E toward larger scale[4] | | **Competitor D** | Competitor S HR/payroll/benefits | Competitor R workforce management[5] | Competitor U + benefits, but complex setup[5] | Competitor F (custom)[5] | Competitor G platform[5] | Competitor H onboarding, pricey[5] | | **Competitor E** | Competitor I payroll/HR | Competitor J focus, some global[1] | Competitor K calculations, single platform[1] | Competitor L transparent; setup fees[1] | Competitor M UI[1] | Competitor N pricing, add-on fees[1] | | **Competitor F** | Competitor O globally | Competitor J + international[1] | Competitor P payroll for global staff[1] | Competitor Q[1] | Competitor R solution for expansion[1] | Competitor S details[1] | | **Competitor G** | Competitor T international hiring, no local entity | Competitor U countries[2] | Competitor U/contracts/compliance/onboarding[2] | Competitor Q[2] | Competitor V control, Competitor T[2] | Competitor W lean[2] | | **Competitor H**| Competitor X at scale | Competitor Y[2] | Competitor V processing, analytics[2] | Competitor Q[2] | Competitor Z at scale[2] | Competitor A ops focus[2] | | **Competitor I** | Competitor B teams, mid-market | Competitor R[5] | Competitor C payroll/HR, analytics[5] | $10+ (custom)[5] | Competitor D entry[5] | Competitor Q pricing variability[5] | ### Competitor E - **Competitor F**: Competitor B and Competitor I suit growing teams with flexible global needs; Competitor C and Competitor D excel for those integrating Competitor C but may suit slightly larger mid-market (500+ employees).[1][4][5] Competitor G and Competitor G emphasize no-entity hiring and AI automation for rapid expansion.[2][3] - **Competitor H**: Competitor I offer Competitor T, contractor payments, compliance monitoring, and Competitor J integrations; mobile-friendly Competitor K and real-time reporting are frequent.[1][2][3] - **Competitor L**: Competitor O is often per-employee and scales with team size; global coverage varies (e.g., Competitor M limited to 30 countries).[1] Competitor N options like Competitor O may overfit mid-market needs.[2] - **Competitor P**: Competitor Q demos for mid-market specifics, as pricing lacks full transparency and features like benefits add-ons vary.[1][5] Competitor R 2025-2026 reviews highlight AI tools (e.g., Competitor G HR Competitor S) for efficiency.[3]

Ontop did not appear in this Perplexity response.

is Ontop a good global payroll platform cited expand ↓

46 competitors cited in this response (names redacted; full audit names them).

**Competitor A, Ontop is a strong global payroll platform, particularly for startups, Competitor B, and businesses prioritizing fast, cost-effective international contractor and employee payments in 150-190 countries.**[1][2][3][4][5] ### Competitor C - **Competitor D of Competitor E and Competitor F:** Competitor G highlight the intuitive interface, quick setup without demos, and seamless multi-country payroll management, reducing administrative stress.[1][2][4][5] - **Competitor H and Competitor I:** Competitor J payments in over 150-190 countries with automated compliance, localized agreements, and Competitor K services via partner networks.[2][3][4] - **Competitor L:** Competitor M multiple currencies, offers Competitor N wallet, Competitor O card access (strong in Competitor P), and pay-in options like wire, Competitor Q, credit cards, and crypto; praised for reliable, timely payouts.[1][2][3][5][6] - **Competitor R:** Competitor S and affordable at $49/month per contractor and $499/month per Competitor K employee, with no hidden fees, ideal for scaling without high costs.[3][4] - **Competitor T:** Competitor U over $1 billion in payroll and achieved profitability by early 2025; high user ratings (4.4-4.6/5 on G2).[4][5][7] ### Competitor V - Competitor W rates may not always be the most competitive.[5] - Competitor X HR integrations and limited benefit packages compared to broader platforms like Competitor Y or Competitor Z.[3][4] ### Competitor A excels over competitors for core payroll focus, speed, and affordability: | Competitor B/Competitor C | Ontop Advantage | Competitor D (e.g., Competitor Y, Competitor Z) | |---------------------|------------------------------------------|---------------------------------------| | **Competitor R** | $49/contractor, $499/Competitor K[3][4] | Competitor E higher or less transparent[3][4] | | **Competitor F** | Competitor F, no demo[4] | Competitor G processes[4] | | **Competitor H** | Competitor I, contractors, Competitor K[3][4] | Competitor J HR tools[3][4] | | **Competitor K** | 4.4-4.6/5 on G2[4][5] | Competitor L but Ontop praised for simplicity[4][5] | Competitor M, reviews position Ontop as a top choice for efficient global payouts and compliance, especially for growth-focused teams managing remote talent.[1][2][3][4][5]

Trust-node coverage map

7 of 30 authority sources LLMs draw from. Filled = present, hollow = gap.

Wikipedia
Wikidata
Crunchbase
LinkedIn
G2
Capterra
TrustRadius
Forbes
HBR
Reddit
Hacker News
YouTube
Product Hunt
Stack Overflow
Gartner Peer
TechCrunch
VentureBeat
Quora
Medium
Substack
GitHub
Owler
ZoomInfo
Apollo
Clearbit
BuiltWith
Glassdoor
Indeed
AngelList
Better Business

Highest-leverage gaps for Ontop

  • Wikipedia

    Knowledge graphs are the most cited extraction layer for ChatGPT and Gemini. Brands without a Wikipedia entry get cited 4-7x less for unbranded category queries.

  • Crunchbase

    Crunchbase is the canonical company-data source for LLM enrichment. A missing profile leaves LLMs without firmographics.

  • G2

    G2 reviews feed comparison and 'best X' query responses. Missing G2 presence is a high-leverage gap for B2B SaaS.

  • Capterra

    Capterra listings drive comparison-style answers. Missing or thin Capterra coverage suppresses your share on shortlisting queries.

  • TrustRadius

    Enterprise B2B buyers research here. Feeds comparison-style LLM responses on category queries.

Top Growth Opportunities

Win the "best global payroll platform in 2026" query in answer engines

This is a high-intent buyer query that competitors are winning today. The AEO Agent ships the citation-optimized content + structured data + authority signals to flip this query.

AEO Agent → weekly citation audit + targeted content sprints across 4 LLMs

Publish into Wikipedia (and chained authority sources)

Wikipedia is the single highest-leverage trust node missing for Ontop. LLMs draw heavily from it for unbranded category recommendations.

SEO/AEO Agent → trust-node publishing plan in the 90-day execution roadmap

No FAQ schema on top product pages

Answer engines extract from FAQ schema 4x more often than from prose. Most B2B sites at this stage don't carry it.

Content + AEO Agent → ship the structural fixes in Sprint 1

What you get

Everything for $10K/mo

One flat price. One team running your SEO + AEO end-to-end.

Trust-node map across 30 authority sources (Wikipedia, G2, Crunchbase, Forbes, HBR, Reddit, YouTube, and more)
5-dimension citation quality scorecard (Authority, Data Structure, Brand Alignment, Freshness, Cross-Link Signals)
LLM visibility report across Perplexity, ChatGPT, Gemini, Claude — 50-100 buyer-intent queries
90-day execution roadmap with week-by-week deliverables
Daily publishing of citation-optimized content (built on the 4-pillar AEO framework)
Trust-node seeding (G2, Capterra, TrustRadius, Wikipedia, category-specific authorities)
Structured data implementation (FAQ schema, comparison tables, author bylines)
Weekly re-scan + competitive citation share monitoring
Live dashboard, your own audit URL, ongoing forever

Agencies charge $18K-$20-40K/mo and take up to 8 months to reach this depth. We deliver it immediately, then run it ongoing.

Book intro call · $10K/mo
How It Works

Audit. Publish. Compound.

3 phases focused on one outcome: more Ontop citations across the answer engines your buyers use.

1

SEO + AEO Audit & Roadmap

You'll know exactly where Ontop is losing buyers — across Google search and the answer engines they ask before they ever click.

We score 50-100 "global payroll platform" queries across Perplexity, ChatGPT, Gemini, Claude, and Google, map the 30-node authority graph LLMs draw from, and grade on-page content on 5 citation-readiness dimensions. Output: a 90-day publishing plan ranked by lift × effort.

2

Publishing Sprints That Win Both

Buyers start finding Ontop on Google AND in the answers ChatGPT and Perplexity hand them.

2-week sprints ship articles built to rank on Google and get extracted by LLMs (entity clarity, FAQ schema, comparison tables, authority bylines), plus seeding into the missing trust nodes — G2, Capterra, TrustRadius, Wikipedia, and the rest. Real publishing, not strategy decks.

3

Compounding Share, Every Week

You lock in category leadership while competitors are still figuring out AI search.

Weekly re-scan tracks ranking + citation share vs. the leaders this audit named. New unbranded "global payroll platform" queries get added to the publishing queue automatically. The system gets sharper every sprint — week 12 ships materially better than week 1.

You built a strong global payroll platform. Let's build the AI search engine to match.

Book intro call →